An external-only competitive assessment. How each community in your portfolio stacks up against its closest local and digital competitors - scored against actual market conditions and framed as revenue impact.
Request This DiagnosticFamilies are searching for senior living communities and yours are not showing up where the decision is being made. When they do find you, pricing opacity pushes them to aggregators who capture the lead and charge you a referral fee to send it back.
Only 18% of families searching for senior living believe they understand the costs. (A Place for Mom, 2026)
Aggregator-sourced move-ins cost operators $5,000–$6,000+ each in referral fees. (ASHA / A Place for Mom)
CCR Growth evaluates every community in the portfolio from the outside in - exactly the way a prospective family would experience it. We assess reputation positioning across review platforms, visibility in AI-powered search results (ChatGPT, Google AI Overviews, Gemini), organic search rankings for high-intent terms in each community's metro market, and the digital experience a family encounters when they reach the website.
Each community is scored against its direct competitors and benchmarked against market conditions from NIC MAP data for that MSA. The operator receives a competitive positioning report with community-level findings, a portfolio-wide visibility score, and a revenue exposure estimate showing the dollar impact of each gap identified.
A clear answer to the question: "Are families finding my communities before they find my competitors?" For the first time, the CEO/COO has an independent, objective competitive read on their portfolio's market-facing performance - scored against actual competitors and actual market conditions. Not an agency's self-assessment. Not the internal team's impression. An independent diagnostic grounded in the same rigor CLA brings to financial audits.
No sampling. No representative selection. Every community in your portfolio assessed individually against three local and three digital competitors.
Google Business Profile audit - completeness, review volume, velocity, average rating, response rate. Yelp, A Place for Mom, Caring.com, and SeniorAdvisor presence and scores. Review sentiment analysis. Competitor comparison on all metrics.
How each community appears in AI-powered search results - ChatGPT, Google AI Overviews, Gemini - for high-intent queries in its metro market. Competitor visibility in the same AI results. Gap identification.
Keyword rankings for high-intent senior living terms by market. Domain authority comparison against competitors. Content gap analysis. Local SEO evaluation including NAP consistency and local pack presence.
Mobile experience, page speed, Core Web Vitals, navigation clarity, pricing transparency, call-to-action effectiveness, form functionality, and accessibility baseline. Competitor UX comparison.
Community-by-community competitive scorecard. Portfolio-wide visibility score. Identification of which competitors are winning in each market and why. Specific gaps where the operator is losing visibility to competitors or aggregators.
Dollar-denominated estimate of revenue at risk from each identified gap, using NIC MAP occupancy data for the community's MSA and A Place for Mom median rate data by care type. Every gap connected to a revenue impact, not just a score.
The value exchange is straightforward: the operator receives genuine, useful findings at no cost. CCR Growth establishes credibility as an independent diagnostic partner. The Market-Facing Diagnostic creates a natural pull toward the Deep Marketing Report by surfacing problems the operator can see but cannot diagnose from external data alone.