Rapid-deployment marketing assessment for communities being acquired. Critical findings in 15 days. Full transition plan by 30 days. Complete integration assessment by 60–90 days. Deployed alongside your operational transition - not after it.
Request This DiagnosticWhen an operator acquires a community, the operational transition playbook is well-established: staffing assessment, compliance review, resident care continuity. The marketing transition has no equivalent playbook. The acquiring operator inherits an unknown digital presence, unknown aggregator contracts with unknown fee structures, an unknown lead pipeline of unknown quality, and a community-level sales process that may be performing brilliantly or bleeding leads.
Without a rapid marketing diagnostic, the operator either assumes the inherited marketing is fine and loses revenue for months before problems surface, or rebuilds from scratch and wastes time and money on assets that may have been working.
$21.8 billion in rolling four-quarter senior housing transaction volume, up 40%+ from prior year. (NIC MAP, Q3 2025)
CLA identifies ownership transitions as a primary market driver. Operators are increasingly taking on turnaround communities where a rapid-response approach is becoming standard. (CLA, 2025)
CCR Growth deploys within the acquisition timeline, not after it. Within 15 days of engagement, the operator receives critical findings: the state of the community's digital presence, the aggregator dependency level, the quality of the active lead pipeline, and mystery shopping results revealing how the current team handles inquiries.
By day 30, the operator has a comprehensive marketing transition plan - what to keep, what to replace, and what to build. By day 60–90, CCR Growth delivers a full integration assessment showing how the acquired community's marketing infrastructure connects to the operator's existing portfolio systems.
Speed and certainty during the most chaotic moment of the acquisition lifecycle. Instead of discovering marketing problems three to six months post-close when census dips show up in the financials, the CEO/COO has a complete marketing assessment within 15 days. The 30/60/90 plan gives the operations team a clear marketing integration roadmap that runs parallel to the operational integration.
For operators acquiring multiple communities per year, this diagnostic becomes a repeatable playbook - every acquisition follows the same marketing assessment framework, producing comparable data across all incoming communities.
The marketing transition starts the same week the staffing assessment does - not after the operational dust settles.
Current state of the acquired community's website, Google Business Profile, directory listings, and social media. Immediate issues identified - broken pages, incorrect information, dormant profiles, negative review trends.
Existing aggregator relationships identified. Fee structures documented. Contract terms and renewal dates flagged. Dependency level assessed. Immediate savings opportunities identified.
Active leads assessed for quality and stage. Lead sources identified. Any leads at risk of being lost during the transition flagged for immediate follow-up. Pipeline value estimated.
Phone and digital inquiry mystery shop conducted. Response time, quality of response, and follow-up cadence documented. Immediate lead handling gaps identified.
30/60/90 day plan. Day 1–30: immediate fixes and stabilisation. Day 31–60: system integration and channel optimisation. Day 61–90: full portfolio integration and performance baselining.
Every element of the acquired community's marketing infrastructure categorised: what to retain as-is, what to replace with the operator's standard systems, and what to build from scratch.
How the acquired community's market-facing presence compares to its three closest competitors. Immediate competitive gaps identified. Opportunities to gain market share during the transition surfaced.
Estimated revenue at risk during the transition period if marketing gaps are not addressed. Vacancy cost projections. Aggregator dependency cost if contracts are not renegotiated.
Assessment of how the acquired community's marketing systems connect to the operator's existing portfolio infrastructure. CRM integration status. Ad account consolidation plan. Reporting alignment with portfolio-wide metrics.
Baseline metrics established for the acquired community post-integration - lead volume, conversion rates, cost per lead, cost per move-in, aggregator dependency level. These baselines become the measurement standard for the first 6–12 months of ownership.
Priced as a project-based engagement, not a per-community rate card. The compressed 15/30/90-day timeline and narrower scope justify a different structure than the Deep Marketing Report.
At median AL rates, the transition gap on a single acquired community - even 2–3 months of avoidable vacancy on 5 units - represents $27,000–$81,000+ in lost revenue. The diagnostic investment recovers its cost within the first month of avoided vacancy.