Full backend diagnostic connecting your CRM, ad platforms, analytics, call tracking, and census data. Mystery shopping included. Every finding connected to a dollar outcome. Approximately 45 working days to deliver.
Request This DiagnosticThe CEO/COO sees NIC MAP data showing occupancy at 89.1% and climbing. They look at their own portfolio and see uneven performance across communities. They can see financial performance through accounting systems. They can see operational performance through EHR and staffing data. They cannot see marketing performance connected to revenue outcomes at the portfolio level. When they ask the marketing team why certain communities are underperforming, the answer comes back in impressions and clicks - not in move-ins and revenue.
Only 7% of senior living operators have comprehensive data systems in place. Fewer than 26% are aligned internally on how to measure outcomes. (Argentum, 2025)
Each unfilled assisted living unit represents $65,028 in annual lost revenue at median rates. (A Place for Mom, 2026)
CCR Growth connects the data the operator already has but cannot interpret at portfolio scale. We access the CRM, the ad platforms, the website analytics, the call tracking systems, and the census data. We layer on competitive mystery shopping at the community level to test how leads are actually being handled. We map the full conversion funnel from first digital touchpoint to move-in for every community in the portfolio.
We score every community against NIC MAP benchmarks for its specific metro market and against comparable operators. The operator receives a comprehensive findings report that quantifies revenue leakage by community, identifies aggregator dependency levels, maps conversion breakdowns at each stage of the funnel, and delivers a strategic action plan prioritized by revenue impact.
The answer to the question every operator needs answered: "How much revenue is my portfolio losing to marketing inefficiency, and where specifically is it happening?" Community-level findings. Portfolio-wide patterns. Revenue impact quantified. A prioritized action plan that tells you exactly where to deploy resources to recover the most revenue first.
Full portfolio coverage - no sampling. Backend access required for CRM, ad platforms, analytics, and call tracking. Plus all external deliverables from Diagnostic 1.
Full Market-Facing Visibility Diagnostic for every community - reputation, AI search visibility, organic search, UX assessment, competitive positioning, and revenue exposure estimate.
Technical SEO - crawlability, indexation, schema markup, site architecture. CMS assessment. Tracking implementation verification (GA4, conversion pixels, call tracking tags). Landing page performance analysis.
Percentage of leads and move-ins sourced from A Place for Mom, Caring.com, and other aggregators by community. Cost per aggregator move-in calculated. Dependency score per community. Direct acquisition channel opportunities identified.
Google Ads, Meta Ads, programmatic display (where active). Cost per click, lead, tour, and move-in by community. Campaign structure assessment. Budget allocation analysis. Wasted spend identification.
Lead to tour rate, tour to application rate, application to move-in rate - by community, by lead source, by care type. Benchmarked against NIC MAP occupancy and industry conversion benchmarks. Funnel stage where each community loses the most prospects identified.
Phone and digital inquiry mystery shopping for each community. Response time measurement. Quality of response assessment. Follow-up cadence evaluation. Competitor mystery shopping in key markets. Call recordings and transcripts provided.
Current census by community and care type mapped against marketing activity, lead volume, conversion rates, and market conditions. Communities where census underperformance correlates with marketing gaps vs. operational factors identified.
Portfolio-wide revenue leakage quantified. Community-level breakdown by source. Total recoverable revenue estimated. Prioritized recommendations ranked by revenue impact and implementation complexity - 30-day, 90-day, and 6-month horizons.
No published rate card with volume tiers. Total engagement negotiated at deal level. These first engagements are evidence-building engagements: price to close, negotiate for case study rights and reference access.